DOMAIN
NAMES
If you do nothing else, this is
the first and most important step
. There are a variety of domains
to choose from. The most common
are either .com or .com.au. These
relate to commercial enterprises,
and should be as short as possible
so that your customers can remember
it!
If
you have a global business, a .com
is essential. There are absolutely
no restrictions in registering a
.com domain name.
However
if your customers are most likely
Australian, a .com.au is the way
to go. Since you have to have a
registered ABN number to purchase
a .com.au domain name, this shows
your customers that you are an Australian
business, governed by Australian
trading laws. This gives your website
credibility, which is very important
on the world wide web.
Please
note that if you have a
registered Australian business with
an ABN number, this does
not entitle you to the
same domain name. For example, Fred's
Fruit Shop does not have exclusive
rights to the domain name www.fredsfruitshop.com.au,
if they haven't registered it first.
SECURE
YOUR DOMAIN NAME
When
purchasing a domain name for your
business, it is important to remember
to purchase both .com & .com.au,
or this may lead to your opposition
buying it before you do, or worse
still someone may secure the .com
domain name and resell it back to
you for an inflated price.
Other
popular domains are .net.au, which
signifies an Internet business.
We have a whole range of different
domain names available from only
$6.88 per year.
Domain name prices
URL
RE-DIRECTIONS
The best way to describe this service
is that it's just like a postal
redirection, but for the Internet.
Send a letter to one address, and
it arrives at another, while the
sender doesn't know the final destination.
The
Domain Manager service gives you
the ability to point your chosen
domain name to another Web address.
It can also leave your domain name
in the Web browser so the underlying
address is hidden. The is called
a "masked URL".
Customers looking for www.yourName.com.au
are instantly redirected to:
www.yourISP.com.au/~yourName/index.html,
however your customers will
not see this long ISP web
address. This service is essential
for businesses using a free Web
site at their ISP, since these typically
have long and unwieldy Web addresses.
It's
also great if you are often in the
habit of changing Internet Service
Providers, where your domain name
and email solution will not be effected.
Having a personalised Web address,
which remains in the Web browser,
gives your site the appearance of
a professionally hosted site.
URL re-direction prices
META
TAG ANALYSING
When designing a website, it must
have the right ingredients for search
engines to properly catalogue your
site. The ingredients are called
meta tags which form part of your
html code. They lay in the head
of the code, and have things such
as the name of the site, description,
and keywords used in search engines.
URL Media & Marketing offer
a FREE meta tag analysis of your
existing website.
Get one today!
WEBSITE
DESIGN
Having a successful website built
that will work for your business,
is a very cost effective marketing
strategy. The long term gains
will far out way the initial investment,
if you do it right!. The most
important feature in a website
is to make it easy for your customers
to navigate around the site. Gone
are the days with top heavy sites
which have all the bells &
whistles. Your customers will
not wait for large image files
to download or fancy screen animations.
You only have a few seconds to
capture your on-line customers
and keep them there. We can design
& build your website to suit
any budget. Choose a one page
website for only $695.00, which
includes web hosting for one
year. Our standard html website
prices start from only $1,895.00.
more info
Do
you have an existing website?
We can provide you with a full
written report on the structure
of your website, and how it looks
to an average visitor. This is
vital information which can help
your business grow. Our feedback
is presented as a professional,
page by page critique. A valuable
resource to highlight positive
and negative areas for improvement.
Cost
Full Report: $395.00
Private Consultation:
$95.00/hour
WEB
HOSTING
Web hosting drives your Internet
presence. Your website must be
hosted by a server for people
to view it on-line. Our web hosting
facility is specifically designed
to meet the needs of SME business
owners.
Web Hosting prices
SEARCH
ENGINE OPTIMISATION
In today's volatile consumer market a well optimised website is an absolute necessity as it offers the highest return on investment, compared to any other marketing strategies. The Internet offers businesses of any size the opportunity to compete against established companies on a level, online platform.
When you've finished building
a web site, you can't expect that
traffic will automatically arrive,
and you will see results! You
wont...
Your
website needs to have the right
meta tags and be maintained with regular submissions to search
engines, like Google, Yahoo & Hotbot.
Once that is done, the search
engines send out web-bots to "spider"
your site, or what's called
indexing.
If you don't have the
right meta tags or proper
keywords and description, the search engine spiders
will overlook your site, or give
you a poor ranking on the results
page. You don't want to be on
page 8,058,044,651,
if you rely on the search engines
finding you, or worse still: not
even ranking at all. The aim is
to be on the first results page
and it can happen with good meta
tags and regular search engine
submissions.
SEARCH
ENGINE SUBMISSION SERVICE
In order to receive good search
engine results, you must submit
your website to all the major
search engines, on a regular
basis.
When
URL Media & Marketing submits
your website (every 2 weeks) to
the major search engines, they
will ¡°spider¡± your site and
index the text on your website.
This generally happens within 6
¨C 8 weeks, and slowly you should
start to see results after 12
months of submissions. There is no
guarantee of success, as this is a
slow and timely process, which has
to be done for all websites
(particularly newly created) that
rely on new customers through the
Internet.
more info
If
your website is hosted by someone
else, click the icon for our price.
WEBSITE
MAINTENANCE
Website maintenance is equally
important. The secret to a good
website and continued business,
is to have your customers keep
coming back. This is only achieved
by changing your website content,
i.e. new stock photos, specials,
latest news, etc. We can update
an existing website (built by
URL Media & Marketing) from
as little as $195.00 per new page,
or $65.00 per hour, whichever
is the cheapest.
Free
Maintenance Programme
For all clients that have had
a website built by URL Media &
Marketing, we offer a free Maintenance
Programme. If you need to make
a "quick" change to
the website, prices etc. and it
takes 10 minutes or less to do
so, there is no charge for this
service.
more info
EMAIL
/
WEB HOSTING
Our
Email Solution services give you
the ability to activate email
addresses for you and your employees.
You can give your business a more
professional online appearance
with email addresses like you@yourCompany.com.au.
Our
email packages come with full
web-based email access to your
account, the ability to store
your email in a POP mailbox for
later use, or you can choose to
forward the email to an existing
ISP mailbox, as an email alias.
Our Data Centre has been specifically
designed to be the most sophisticated
hosting infrastructure for SME's
in Australia.
SETTING
UP YOUR EMAIL
Whilst we provide you an email
solution, with all relevant
usernames & passwords, it is your
responsibility to configure your
particular software. Please
note: URL Media &
Marketing do not offer any
assistance with configuring your email
software, or defining any
unlikely problems that you may experience
once set up. Please consult a PC
specialist or carefully read the
information provided below.
In
order to help our clients, and avoid unnecessary
charges, please click a link below
which outlines an easy
step-by-step tutorial on
configuring your new email
address.
CONFIGURE
AN EMAIL ALIAS
"FORWARDER"
For Novice PC users, we prefer
that you set up an email alias,
where server settings do not need
to be changed.
This is a simple email redirection
which is similar to a normal
postal redirection.
Simply
log into your account, via your
admin control panel.
Then create a new email alias by
clicking the link, and enter your
target/ destination email address
(supplied by your I.S.P).
To
configure your email for out-going
messages, using Outlook
Express:
Click TOOLS>
ACCOUNTS>
PROPERTIES>
in the GENERAL tab> change
email address & reply email
address to whatever@yourdomain.com.au
CONFIGURE
A POP EMAIL ACCOUNT
Please note that the below
links are to be used as a guide
only and may or may not have the
correct POP3 settings, or relate
to your particular web hosting
account:
IMPORTANT
- All email alias
"forwarders" with the
same email address, must be
deleted before you create a new
POP email account of the same
name. You must create your new POP
email address with a password in your
admin Control Panel, before your
POP account will work. Incoming
mail server is usually pop.yourdomainname.com.au
or mail.yourdomainname.com.au.
Your outgoing mail server is
provided by your ISP.
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