Choosing A Domain Name For Your Business

When you are starting a business or expanding to new markets, it is essential to do so with the Internet in mind, even if the business is not web-based. The Web can serve as a very effective advertising medium for your products/services and has the potential to reach more consumers than any other medium. If your business is entirely web-based, its presence, and therefore its name, on the Internet are of the highest importance.

MelbourneIT are charging $150.00 for 2 years registration of a .com.au domain name.

In Australia you must follow the rules for Australian Domain Name Registrations, which also means that you must have an ABN or ACN number.

These guidelines can help you to choose a business name with an Internet presence in mind.

  • On the web you have the potential to reach potential clients all over the world, so you will need to compare business names in a much greater geographic area to avoid the potential for confusion and trademark infringement.
  • Once you come up with a few ideas for business names, consider what your domain name could be.
  • The closer it is to the actual name of your business, products, or services, the more likely your customers will find you.
  • Although using your actual business name or some variation thereof will attract existing customers or potential customers who have already heard about your business, using a product or service descriptor, like window-washing.com.au, may more effectively attract new or potential customers.
  • Domain names must be registered using an on-line accredited Registrar or its reseller.
  • First in best dressed. Domain names cannot be issued to more than one person or business, so if someone else has already registered your idea, you will have to come up with a new one.
  • If possible, consider registering both your business name and a product type designation to attract as many people as possible to the site.
  • Consider possible mistakes that potential customers could make when typing in your web address. If mistakes are likely, consider simplifying the name, or perhaps registering multiple names so that even if a common mistake is made, the user will get to your site.
  • Although domain names are available with a variety of suffixes – the letters that follow the period after your chosen name – the one that most people are used to is “.com.au,” so it may be best to use those letters, rather than an alternative like “.net,” to attract as many visitors as possible.
  • The “.com.au” suffix can be used for commercial and personal sites; “.net” is recommended for companies involved in Internet infrastructure; and “.org” is recommended for non-profit companies.
  • For all of those suffixes, only letters, numbers, and hyphens can be part of the domain name, but the name cannot begin or end with a hyphen.
  • Using any of those three suffixes, the name is limited to sixty-three characters not including the suffix, but some web browsers, email programs, and other applications may not support anything over twenty-six characters in length, so it may be best to keep the name short.
  • Domain names should follow the same general rules as business names in general.
  • Many other extensions available

Secure your business domain name!

When purchasing a domain name for your business, it is important to remember to purchase both .com & .com.au, or this may lead to your opposition buying it before you do, or worse still someone may secure the .com domain name and resell it back to you for an inflated price.

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Australian Domain Names

If you do nothing else, a domain name is the first and most important step . There are a variety of domains to choose from. The most common are either .com or .com.au. These relate to commercial enterprises, and should be as short as possible so that your customers can remember it! If your customers are most likely Australian, a .com.au is the way to go.

The .com.au domain is very important to signify an Australian business (with an ABN) or brand which is registered in Australia, and bound by Australian laws. This gives your website credibility, which is very important on the world wide web. It also gives your Internet visitors a sense that you are “local”, and “type-in traffic” will always use the .com.au extension first. If you have a global business, a .com is essential. There are absolutely no restrictions in registering a .com domain name. Other popular domains are .net.au, which signifies an Internet business. We have a whole range of different domain names available from only $14.98 per year. Please note that if you have a registered Australian business with an ABN number, this does not entitle you to the same domain name, you must secure first.

From

$2995per domain
  • For 2 Years

Australian Domain Names from $29.95 per year.

org.au

$2995per year
  • Organisation
  • ABN required
  • Must renew 2 years
  • Free URL Redirection

net.au

$7900every 2 years
  • Tech Company
  • ABN required
  • Includes Set-up
  • Free URL Redirection

.com.au

$7900every 2 years
  • Commercial Business
  • ABN required
  • Includes Set-up
  • Free URL Redirection

asn.au

$5995every 2 years
  • Association
  • ABN required
  • Includes Set-up
  • Free URL Redirection

qld.au

$4500every 2 years
  • CGDN
  • Community Domain Name
  • Registered Group
  • Free URL Redirection

International Domain Names

International Domain Names from $29.95 per year.

.org

$2995per year
  • Organisation
  • Australian Registrar
  • No ABN Required
  • Free URL Redirection

.net

$3950per year
  • Tech Company
  • Australian Registrar
  • No ABN Required
  • Free URL Redirection

.com

$3950per year
  • Commercial Business
  • Australian Registrar
  • No ABN Required
  • Free URL Redirection

.info

$3950per year
  • Reference Site
  • Australian Registrar
  • No ABN Required
  • Free URL Redirection

.biz

$3950per year
  • Business Site
  • Australian Registrar
  • No ABN Required
  • Free URL Redirection

Change the Ownership of my .au Domain Name

A registrant name change is the process of transferring the ownership of a domain name ending in .au from one party to another. A transfer of ownership involves complete re-registration of the domain for 2 years with the receiving entity, who will need to meet the eligibility requirements to hold the registration of the domain.

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